DCU Routing Number: 211391825
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Recognizing the explosive growth of cricket in the United States, we’ve partnered with Willow, the premier broadcaster of cricket in the U.S. and Canada. Our sponsorship of Willow TV broadcasts will include both India Premier League (IPL) and ICC Cricket World Cup (CWC) matches, from March 2024 to July 2024. With 20 million fans (and counting), the U.S. is one of the world’s top five cricket markets, including a strong fandom among affluent international transplants– who make up one-third of our membership base.
“DCU is committed to living, working and playing where our members are,” says Sue Burton, SVP Digital and Marketing. “We support their aspirations for their families and their businesses, and now, a favorite leisure activity of watching cricket. We are, as they say in cricket, an all-rounder, and we look forward to cheering on T20 matches with our members.”
In celebration of our employees and their love for cricket, we will be hosting a set of watch parties led by our internal team of cricket experts, including a former professional cricket player we’re proud to call our own.
About Willow
Willow is the premier broadcaster of cricket in the United States and Canada. Willow produces and distributes , 24x7 high definition television and digital video channels dedicated to cricket. Willow is the official broadcaster of various cricket Boards, including The International Cricket Council (ICC), Cricket Australia, England Cricket Board, Cricket South Africa, Pakistan Cricket Board, Sri Lanka Cricket, Indian Premier League (IPL), Big Bash League (BBL), Women's Big Bash League (WBBL), Pakistan Super League (PSL), Caribbean Premier League (CPL), and others.